Or do they? The onslaught of sites like Yelp, Zomato, Tripadvisor has made and broken businesses of many in the online space. It gives you, the consumer a voice. And who else ever gave you a voice other than the internet? That’s the very ideology the online consumer has taken to the internet […]
As a Social Media agency of the present day we can proudly say “Welcome to the future!” In here when you ask someone what social media is, you’re definitely sure to get an answer way more than the usual “hey yes, that would be Facebook and Twitter”. There is then YouTube and LinkedIn that could be termed as the arguable ‘oldies’. But hey! What about the new ones that are dominating the space and bringing the game to the ‘biggies’. We’re talking about Instagram, Tumblr, Flickr and of-course the newbie right at the top – ‘Pinterest’.
To throw in a bit of light on it ‘Pinterest’ is a social media site that allows you to create online virtual Pinboards and share photos and videos from it and other places on the internet.
The hype about the platform became much celebrated when companies as large as Sony, HTC One, Better Homes and Gardens, Swarovski and the likes began to use Pinterest to get their message out there. So it is imperative for Social Media managers to exploit this resource for the brands they manage and throw in the Pinterest mix. Now how do you do it? We’re about to throw light on just how.
1. Add a link to your Pinterest Board:- This enables you to backlink you’re prospective consumers to the website where all you’re products are visually displayed.
2. Learn from what Big Brands do:- The big guys play it simple. Take Sony for example who uses surreal imagery from landscapes and scenic spots across the globe.
Even celebs market themselves as a brand and a great example is Ellen DeGeneres. Her pins are reflective of her show all of which have a consistent theme across it – comedy. With pets, funny baby pictures and images alike she puts across the message pretty well.
What we learn is that they pin pictures of attractive travel spots and adventure sports, cute animals, wedding and home images, fashion & food but more importantly their products and what their brand signifies. That’s as simple a strategy as it gets.
3. Know Pinterest’s real Target Audience:- The answer here is a bit simple. Majority of Pinterest’s subscribers and regulars are women! Make sure your content pleases them and you’re on the right track. Creativity, Flowers, really cool imagery, cats, cute puppy dogs and voluminous other surprises work well. But don’t forget that there is the male population too. A strategic balance thrown into the Pinterest mix would help.
And don’t forget to encourage them to Re-Pin as these dominate the engagement space.
4. Go the Application way:- Things are moving beyond the web and the mobile is the best moving example of it. *Pun intended*. Use for example the search suggestion feature on mobile app that gives you a drop down of things it thinks you want. Use that to see what your top pinners are pinning and generate ideas for further pins.
5. Use Pinterest’s Custom ‘Brand Sales Alerts’:- Sales alerts! Lots and Lots of them. And you will see how well that works out for your brand. When a user pins a product, Pinterest remembers this. It then sends you a notification when the product goes on sale in through a mail. And the best part is, Pinterest doesn’t charge a thing for this! Exploit it!
6. Make a Pin-friendly website:- Use profile and board widgets, which are bigger in size and drive traffic from your website to your Pinterest Page. These widgets are more visible than the simple follow, which also should be integrated into the site. The widget displays up to 30 latest pins.
Add a ‘Pin it’ button to your images and blog posts
Add a ‘Follow’ button on the website to get visitors back to the page.
7. Back link products thorough Pinterest:- Your Pin board is one of the most creative aspects of your social profile. Especially in the e-Commerce space, use it as a puller to get people back to your site where they can read more about your product, make purchases and further become loyal customers.
Pinteresting much? Well, we sure hope so. What do you think about the above features? Have you used them yet? And if you’ve got more from where these came from, we’d be glad to hear from you. Till then stay tuned for the next set of advanced Tips On How A Social Media Agency Ought to Use Pinterest for their clients right here at the ESM blogger’s den!