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Aditya Bhatkal

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Instagram hits 200 million users mark and touches 20 billion posts

on March 27, 2014
Enterprise Social Media Blog Instagram hits 200 million users mark and touches 20 billion posts

Enterprise Social Media Blog Instagram hits 200 million users mark and touches 20 billion posts

 

What doesn’t come as a surprise to the world of picture lovers and food-photo clickers, the ever so celebrated congregation of ‘image lovers’ better known as Instagram just reached 200 million users.

And what’s even better is it’s exponential growth over the past 6 months that accounted for 50 million users alone who joined the platform.

This pitted up against Twitter who posted a growth of only 2% and Facebook at -3%, Instagram has grown by almost 25%.  Reddit catching up in the race at place number 2 with a 13%increase, followed by LinkedIn at position number 3 growing at 9%.

Some big number(s) there!

The growth of Instagram has seen brands take to the platform as well with brands such as Nike, Starbucks and Adidas being the biggest brands on Instagram.

Further Instagram took to the monetising game by rolling out ads too.

The first ad by luxury brand Michael Kors got over 29,100 likes on it, with General Electric posting their ad that got over 50,000 likes.

Soon brands like Burberry, Adidas, Levi’s, Ben and Jerry’s joined the party as well.

Brands saw as much as tens and thousands of increase in followers post ads including ads by PayPal, Lexus and Macy’s.

How bright could be the imminent future for Instagram, all we got to do is wait and watch.  Not forgetting to click, post and hashtag as well.

What do you think about Instagram? And its arch ‘Image sharing’ nemesis Pinterest? Close game?

Posted in: All Articles, eCommerce, Instagram, Social Media for B2C, Social Media Worldwide

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