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Aditya Bhatkal

Social Media and Business Development Executive

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Social Media Marketing Innovations – The Journey to Mobile Marketing

on April 28, 2014

 

Social Media Marketing Innovations – The Journey to Mobile Marketing Enterprise Social Media

Social Media has been effectively used by brands to show they exist and in the bargain has blown traditional marketing out of the water. Marketers though spending a handsome amount on outdoor media have sought to a cheaper mechanism Let’s look a little deeper into how they go about the process.

The common questions that come to mind while picking a platform to get your product/service ‘out there’ are:

  • Will this medium work for me?
  • What’s the ‘monetary damage’ going to be like?
  • Will it be cost effective?
  • Will it generate good ‘numbers’ for me?

And the list continues.

Initially marketers would look for evolved mechanisms to market their business and sought to Facebook, FB ads, Twitter, YouTube, Google+ and the likes.

After peering in bit more they realise that Mobile is the new place to be. Check out these statistics for assurance.

  • 60% or so of social media time is spent not on desktop computers but on smartphones
  • 71% of users access social media from a mobile device.

 

Enterprise Social Media SSocial Media Marketing Innovations – The Journey to Mobile Marketing 2

 

The party is then taken to ‘mobile’. Taking advantage of this, Social Media Marketing is extended to contests on Twitter, Facebook and Instagram. Innovations in it are constantly sought after and a few brands have already started with the new age marketing techniques.

Take Whats App marketing for instance. Whats app records an average of 64 billion messages sent in a single day. With a 175% rise in numbers over last year Whats app records over 200 million users globally.

These numbers are gold for marketers and little wonder why they resort to this platform to spread the message out.

Now take a look at these numbers.

  • Snapchat has over 400 million message everyday.
  • The app’s core audience is in the age group from 13 to 25 years old, with 70 percent of those members being women.

Marketers see this as a moment of discovery and a time where ideas will start volleying towards them.

What we see here is a trend that clearly shows that all roads point to ‘mobile’ as a tool for modern day marketing.

After Whats app, is Snapchat; A 23 year olds marvel who has taken the marketing world by storm. Though not that profoundly used, Snapchat is on the right track and will soon be seen in the limelight of mobile marketing.

 

Enterprise Social Media SSocial Media Marketing Innovations – The Journey to Mobile Marketing

 

In fact there already is a head start in that direction with brands actively using it. Here’s a look at how they’re exploiting it.

Posted in: All Articles, Mobile Marketing, Social Media for B2C

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