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Aditya Bhatkal

Social Media and Business Development Executive

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5 Ways How Brands are using Snapchat as part of Social Media Management

on April 29, 2014

 

..Continued from The Journey to Mobile Marketing

 

Enterprise Social Media 5 Ways How Brands are using Snapchat as part of Social Media Management 16 Yogurts

 

Mobile Marketing goes hand in hand with Social Media Management and one of many indicators of this is that 60% or so of social media time is spent via smartphones.

Driven by rapid adoption of smartphones, data from the western regions suggests that mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014 and this will be mirrored across the globe.

Seeing this and the surmounting popularity of Snapchat the following brands have taken to the next step and this is how they are doing it.

 

1. THE DISAPPEARING COUPON

 

New York based Yogurt chain 16 Handles played the Snapchat game by taking social media management to the mobile by asking users to simply follow the 3 steps

• Take a snap of yourself eating 16 Handles Yogurt at the store and send it to the Snapchat ID of the brand

• The brand will auto send you a discount message in the form of a snap anywhere between 16% – 100%

• Wait till you are at the counter and show them the message to claim your discount.

Simple and easy isn’t it?

Enterprise Social Media 5 Ways How Brands are using Snapchat as part of Social Media Management 16 Yogurts 2

 

Enterprise Social Media 5 Ways How Brands are using Snapchat as part of Social Media Management 16 Yogurts

 

 

2. THE SUSPENSE

 

Taco Bell the Mexican food giant used Snapchat to tell its users that it has to re-introduced the Beefy Crunch Burrito. But it didn’t just Snapchat the Burrito. Knowing that it was a big hit Taco Bell thought of experimenting a little bit and tweeted this.

 

Enterprise Social Media 5 Ways How Brands are using Snapchat as part of Social Media Management Taco Bell

Taking advantage of its heavily filled network on Twitter, Taco Bell directed all of them to Snapchat and announced the launch of the new  Beefy Crunch Burrito.

 

3. THE LUCKY FEW

 

The Luxury Division of the Honda Motor Company called Acura was one of the many brands that used its Twitter handle tell its fans about its Snapchat handle. But that wouldn’t look as interesting.

So Acura told its fans that the first 100 people to add them on Snapchat will get a 6 second preview of the new NSX Prototype.

The response it got was magnanimous and it eventually released the video in Instagram and Vine.

 

Enterprise Social Media 5 Ways How Brands are using Snapchat as part of Social Media Management Honda

 

4. MTV UK STYLE

 

The cast of Geordie Shore, the American take on Jersey Shore, played up the excitement factor.

Ardent viewers of TV series love seeing how the show came about through snippets of ‘behind the scenes’. The television network sent snaps of exclusive footage that isn’t seen anywhere else of the cast before the show’s premiere.

They also asked the users to tune in using this mechanism.

 

Enterprise Social Media 5 Ways How Brands are using Snapchat as part of Social Media Management Geordie Shore

 

5. INCENTIVES

 

Now who wouldn’t want an incentive just to send a modest picture.

A simple chain marketing tactic was one where Chat Sports asked their followers to do the following. The incentive was .. GAME TICKETS!

 

• They asked their followers to have 5 friends add them to their Snapchat

• These 5 friends would have to send in a unique image with the hashtag #chatsports and the friend who they added chat sports via.

 

150 replies in 48 hours was the result.

 

Enterprise Social Media 5 Ways How Brands are using Snapchat as part of Social Media Management Chat Sports

So there you have it! The brands above are just a few of the many using this unique image disappearing app to garner a larger audience for their brand.

Snapchat is a pretty luring app and there’s a lot of motivation behind using it. Here’s a few reasons why everyone adopts this ephemeral app.

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Posted in: All Articles, Apps, Mobile Marketing, Snapchat, Social Media Management

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