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Aditya Bhatkal

Social Media and Business Development Executive

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5 Social Media Trends in 2015 for your Online Marketing Campaigns

on December 18, 2014

The digital world took a massive turn in 2014 with many Social Media Trends predicted in the start of the year came true. To name a few,

  • Facebook’s ad tool changed to favour marketers
  • The Google algorithm to place emphasis on Long Tail keywords
  • The Google Algorithm change (Google Pigeon) to place emphasis on locally driven relevant search to pull out information pertaining to the area only, thereby promoting local businesses all the more.
  • The monetization of Twitter
  • Facebook’s focus on quality images
  • Pinterest gaining ground
  • Change in Facebook and Twitter’s interface
  • Short-video content surfacing all the more.
  • Flat design steals the limelight in digital design dynamics

It’s time to make the same call on the year to come as well. So here it is, 5 things we believe will change in the 2015

1. Video tumbles Still Picture

Be it full throttle videography or still images synchronized into a video, the digital world is opening its eyes to experimenting with videos as it did with images years ago. Here are few examples

  • Oreo with its path breaking use of videos on Instagram and Vine.

http://instagram.com/p/uv_lZWxtPD/?modal=true

    • Samsung mobile

 

It’s evident from the above that if the market leaders are doing it well, it’s going to work and if it works everyone’s going to do it. Kind of a no-brainer come to think of it ha? Not true though, as not everyone can afford it, but that’s exactly what’s about to change.

2. Mind over Matter, Quality over Quantity

One of the biggest changes to Facebook’s algorithm and strategy was the drop in organic content from 8%-16% audience (fans on page) seeing a brands facebook post on the brand Page to 2%. Many a time even lesser.

What is clear is that Facebook wants brands to spend more money and thus will show only a limited audience.

What also can be drawn for this is the stress on quality content. This quality content will automatically get shared which will in turn reach out to a larger audience thereby fulfilling a brands basic objective of larger audience visibility.

What changed? Good quality shareable content that the audience talks about that automatically sells and brands pull this off without having to spend extra money on pushing it out to people.

 Here’s a few examples of good auto-selling content.

3. Another Google Algorithm change?

But first let’s take a look at the history of changes this year to get a little background

  • Google Authorship drop
  • Google Pay day loan 2.0 and 3.0 targeting specific sites and spammy  queries respectively
  • Google Panda where 7.5% of English-language queries took a massive hit.
  • Google Pigeon affecting local businesses heavily

– Long-tail keywords have already started taking the center stage so what’s left?

– A possibility in the change of the ad formats (more per page) boosting search results and promoting ads on the whole perhaps?

– A redesign in the display of the above ads.

– A different way of how Google looks at your website? Like it did when the Google Panda algorithm update released when it tracked the quality of the content on the site and its relevance to its search ranking. (Sites with quality content were placed at the top)

– Google could modify the way it looks at quality content. Over and above analyzing the traffic to your site from quality sources, keyword frequency and placement on your site, back-links and value content what could change is comparative analysis on new sites that are adding value to the reader V/S old sites though being high up on searches yet providing no content at all.

– Or a change in the way traffic to the site, its source and IP address, Location of origin etc. is measured.

4. eCommerce on Twitter

So if there’s no eCommerce on Facebook due to its inherent nature of making a marketer spend to have their content out there, let’s shift our focus to Twitter. Twitter rolling out its test on the eCommerce in small parts of USA, can now shift to the entire world as well. After adding the “Buy” button to Tweets, this was also the first time Twitter took payment data of users a phenomenon very common of Facebook, but rather extremely rare to Twitter. This could roll out to other countries as well and Twitter can invent newer ways of monetizing its site, something the world over has been waiting to see. eCommerce on Twitter can also extend to mobile where users can buy from there directly too. Like the “Tweets and Replies” section was added in a major interface change to Twitter, an eCommerce tab can just as well be added.

5. The Decline Of Social Media?

Decline? Of an industry that has been booming ever since it’s inception? Well in this contentions defense, Social Media is an industry that has been changing at a rapid pace from the nature of its interface to changes in operation and overall execution.

Talks around this is imminent. ‘We’ve presented a ‘two sides of the coin’ arguement on this and saw it running into a detailed study in itselfand so we’ve continued it into another blog post.

Here’s a small glimpse of it.

A. Will decline

The nature of Social Media has witnessed a sharp turn (and maybe a negative one) in the way it is perceived within the industry. Here’s a short history

  • Facebook first encouraged to spend on building a fan base on a brand page and allowed a large chunk of viewers to see daily posts that go up on the page.
  • They then declined its organic (non-ad based) reach from 8%-16% on these posts.
  • And today it has reached …..

 

Posted in: Content Marketing, Online Marketing, Social Media Management, Social Media Worldwide

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