Ratna Sehgal

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Google+ update “Collections” – a new way to group your posts

on May 12, 2015

Google+ update “Collections” - a new way to group your posts

Google+ decides to offer its fans something new on a silver platter in the form of a feature called Collections – an efficient way to organize your favourite content by category. The feature is certainly a new addition to the search giant’s social network, but it clearly imitates the rival social network Pinterest, which offers its own bulletin board. The new Google+ update will allow users to create boards of images, videos, and other content categorized around specific interests.

Users will be able to share their collections publically, privately, or within a specific G+ group. Also, it will allow users to follow the Collections of other users. The posts that are once followed will start to appear in the users’ home feed. As soon as you create a collection on your G+ account, a Collection tab will be displayed on your profile.

G+ was a big turn-off for marketers previously, since they had to create and maintain separate pages for each topic or vertical.  With its new feature, the social network is expecting more user engagement and aims to bring marketers back to G+ as they will now be able to create topic-based feeds.

Collections is available on Android and the web, but iOS users might have to wait for some time. The announcement about the launch of the new feature was made by Google’s Dmitry Shapiro, using very Pinterest-style language – “Our happiest Google+ users are those who connect with others around shared interests and passions. So we set out to give people a place to express the things they love.”

Some of the early and the most excited users of Google’s new feature are BuzzFeed, Brit + Co. and Innova Disc Golf.

Here is what their collections look like

Google+ update “Collections” - a new way to group your posts


Google+ update “Collections” - a new way to group your posts


How can users create their own collections with the new Google+ update?

Once you visit your profile, you will see an option called Collections on the menu bar. Clicking on that option will take you to the Collection landing page. This page consists of options to create your own collections and view Collections from other circles.


Google+ update “Collections” - a new way to group your posts


If users want to move any of their posts to a specific collection, or re-share a post into a collection, a new option called “move post to collection” is available on the drop down menu of individual posts.

Google+ update “Collections” - a new way to group your posts

Reportedly, Pinterest has begun offering its users search options, which could be a substantial threat to the giant search engine, specifically in the mobile domain. As a result, the new feature by G+ is mainly focused on the mobile segment. Nevertheless, Collections looks quite fascinating from a user’s perspective. It would be interesting to see whether the new Google+ update will be able to make its networking options more engaging.

Posted in: All Articles, Digital Marketing, Enterprise Social Media News, Google+, Pinterest, Pinterest for Business, Social Media Marketing, Social Media Update, Social Media Worldwide

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