The “agile” manifesto spells out ideas that will help social media marketing to adapt to a changing environment in a productive way.
The Twitter mission – “To give everyone the power to create and share ideas and information instantly, without barriers.”
How can you leverage Twitter for Business? With over 316 million monthly active users and 500 million Tweets sent every day, Twitter offers an exceptional platform for your business! These 140 characters are an opportunity for you to engage with your customers in a personalized yet professional arena.
Before you can begin applying this powerful communications platform, we’ll help you get familiarized with the Twitter fundamentals – Let’s call it a Twitter Glossary.
Tweet – The word used to describe the update a person posts on their Twitter page. It’s made up of 140 characters or less. It can contain text, photos, links and videos. It’s important to note that whenever you include any of these things, they will be counted as a link and automatically take up to 22 characters.
Following – The members of Twitter you have chosen to follow.
Followers – The members of Twitter who have chosen to follow you.
Retweet (or RT) – The act of re-posting on your page a post from another member which you find particularly interesting or useful.
To Re-tweet is simply to recycle your own message.
Use Twitter to Define your Brand
Twitter can help you build strong brand presence and recognition, when used effectively. Most Social Media experts agree that Twitter is an ideal platform to express your brand message. Decide whether your brand’s voice is technical, witty or edgy and make sure your social brand persona reflects this. Also, one of the most important aspects of personal branding is authenticity. When applying Twitter for business, remember that original content that genuinely represents your brand is much more likely to gain you loyal followers.
With the right strategy in place you can leverage the benefits of Twitter, and increase awareness by following a few simple steps.
Engage in Twitter chats
Respond to your followers
Use trending hashtags
Find keywords related to your industry
Share your thoughts on relevant topics
Interesting and insightful posts can help you enrich your business profile and build valuable connections.
Tweet for Increased Engagement
Share valuable content – your tweets should share information that is useful to your consumer – links to articles, videos, quotes, relevant news, or tips.
Give solutions – a number of your customers may have questions or queries. By addressing their issues, you are highlighting your brand as an expert, and displaying a helpful and friendly attitude.
Retweeting information – If you don’t have anything new to post, it’s a good idea to seek out great content others are sharing and Retweet it to your followers. Retweeting allows you to share new and interesting information and increases your visibility in search engines.
Ask questions – Questions are a good way to engage with your Twitter followers and show that you value their opinion.
Be Creative and Visual
You could create an original hashtag that doesn’t necessarily have to be brand centric. One way to gain popularity amongst consumers is to identify with causes or issues that are relevant to them – this could be anything from a cricket match to a socially relevant concern. For example, earlier this year, Nike capitalized on the Cricket World cup with the hashtag #BleedBlue.
Once you’ve chosen your hashtag, make it a part of your marketing strategy by incorporating it into Tweets whenever appropriate. It’ll help give your brand a unique identity, and make you look friendly and approachable.
Also, visuals are an important part of your Twitter content strategy. Content containing imagery is 94 % more likely to attract viewership and 40 times more likely to be shared via social media.
Generate Business Leads
An integral part of using Twitter for business involves leveraging the power of this social media network to generate leads. 67% of twitter followers are more likely to buy from brands they follow. So use this platform to highlight the best features of your brand, without being too salesy.
You can regularly communicate with your followers and initiate a positive association with your brand. Twitter offers the distinctive opportunity to connect with potential customers directly and convert them. This is a chance to address customer concerns in real-time and provide a human touch to an otherwise mechanical process.
Twitter has created a unique atmosphere for brands to communicate with their target audience, promote online reputation and drive sales. Here are some interesting Twitter statistics –