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Sonali Desai

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Have you adopted agile social media marketing yet?

on October 12, 2015

The word agile is widely used by all industries today, including social media marketing. It has become a common strategy of survival in a constantly changing environment. Despite all the greeting fame agile has highly relished, it has failed to compel even an enquiring mind to ask, “Where did ‘Agile Thinking’ come from?”

Historical roots of agile methods

Many studies and reviews report that agile methods have strong roots in the history of software engineering – they have been around since the 70’s or even before. But in the field of marketing, the agile era came into being with a rising need for real, global innovation that applies agile business practices. Along with this drive for innovation, agile has ingrained within it a new management ethic – that first emerged from the software industry seeking to promote creativity over uniformity, human over mechanism and customer need over political agenda. In a business context, agility is defined as the ability of an organization to rapidly adapt to market and environmental changes in a productive way.

Applying agile philosophy in social media marketing

The agile manifesto spells out ideas that help software developers to adapt to changing environments. In spite of this, implementing agile in social media can be difficult, considering it is not the same as developing a software.

These new social media tools can help boost social media efficiency and success:

  • Use BoardBooster to schedule repins on Pinterest and within it (BoardBooster) there are several features like the ‘looping ability’ that lets you set a board to repin an older pin from that board, and then delete the original pin based on which one performed better.
  • With Rival IQ you can track competitors and analyse the results of social media marketing, particularly a vital tool for weekly reporting. Rival IQ emails you a PowerPoint to show how your social media accounts are performing, comparing to your competitors and the changes they are making.
  • Blab lets anyone have their own show, where four people can chat on camera simultaneously, much like a talk show and allowing others to watch the whole process. This is more relevant today, as live streaming and live social media experiences are only going to increase in 2016. Social media marketers can have live video and podcasts with audio interaction – build, teach, promote, interview, discuss and connect all that is very easy to do on camera with the help of Blab.
  • Crate is a content curation tool that helps you build a digital library of blogs, topics, domains, influencers, and keywords. Once you have created a repository you don’t have to worry about what will be curated. What Crate does is, it uses social graph data to determine which content, of out of the library has performed the best on social networks. From your Crate account you can then send the results of that curation to buffer or have it published directly from Crate to your social channels.
  • Pablo 2.0 was launched by Buffer in the spring of 2015 and is now even easier to use – making it really simple to create amazing images for Pinterest, Instagram, Twitter and Facebook (while the previous version had limited social networks). Social sharing is easy on Pablo, each graphic you create can be scheduled in Buffer or shared directly with a few clicks (without downloading) except for Instagram. Plus, you’ll get sharing data on how well your image fares on social media.

Embrace agility – welcome every chance for adaptability to become one of the greatest brands of tomorrow and revel in the highest probability of sustained economic performance.

Posted in: Digital Marketing, Social Media for B2B, Social Media Marketing

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